Sans Normal Radug 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Grupi Sans' by Dikas Studio, 'Unpretentious JNL' by Jeff Levine, 'Trade Gothic Display' by Monotype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, bouncy, retro, approachability, playfulness, display impact, youthful tone, informality, rounded, soft, cartoonish, blobby, informal.
A heavy, rounded sans with soft terminals and gently irregular curves that create a hand-shaped, organic feel. Counters are relatively small and often rounded, while joins and shoulders stay smooth rather than angular. The overall rhythm is slightly bouncy, with subtle variations in stroke shaping across letters that keeps the texture lively. Figures are bold and compact with simple, sturdy silhouettes designed to read clearly at display sizes.
Best suited to headlines and short bursts of text where its chunky silhouettes can show their personality—posters, packaging, stickers, event promos, and playful branding. It can work for subheads or brief callouts in UI or editorial layouts when set with ample tracking and leading, but it is less comfortable for long-form reading due to its dense weight and compact counters.
The tone is cheerful and approachable, leaning toward a kid-friendly, casual voice. Its inflated shapes and soft corners give it a humorous, lighthearted character that feels more expressive than neutral. The slightly uneven, hand-drawn impression adds warmth and personality without becoming chaotic.
Designed to deliver an upbeat, approachable display voice through rounded geometry and softened, slightly hand-made contours. The emphasis appears to be on bold presence and friendly charm rather than strict typographic neutrality.
Round letters like O, Q, and 8 read as thick, cushiony forms; diagonals such as V, W, X, and Y stay blunt and softened rather than sharp. Lowercase forms emphasize simple constructions and rounded terminals, reinforcing the informal, friendly texture. In longer lines, the dense weight produces strong color, so generous spacing and moderate line lengths help maintain clarity.