Slab Normal Engus 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Foro Sans' by Hoftype, 'Brignell Square' by IB TYPE Inc., 'Acto' and 'Prelo Slab Pro' by Monotype, 'Jasan' by Storm Type Foundry, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, confident, retro, friendly, punchy, impact, clarity, solidity, versatility, blocky, robust, bracketed, rounded, compact.
A heavy, block-forward slab serif with broad proportions and a steady, low-contrast stroke. The serifs are thick and squarish with subtle bracketing, and corners are slightly softened, giving the letterforms a dense, printed feel rather than a sharp geometric one. Counters are relatively small for the weight, terminals are blunt, and the overall rhythm is even and emphatic, with sturdy verticals and generous, stable horizontals.
Best suited to display settings where strong presence is needed—headlines, short calls to action, posters, and signage. It can also work well on packaging and brand marks that benefit from a sturdy, traditional slab-serif voice; for extended text it will be most comfortable at larger sizes due to its dense color.
The tone is bold and dependable, with a classic, slightly nostalgic poster flavor. Its weight and broad stance feel confident and attention-getting, while the softly shaped details keep it approachable rather than severe.
The design appears intended as a dependable, no-nonsense slab serif that delivers maximum impact with minimal fuss. It prioritizes solidity and clarity, offering a familiar, versatile voice for bold editorial and commercial display use.
Uppercase forms read particularly monumental and sign-like, while the lowercase maintains a simple, workmanlike structure with single-storey shapes where expected (notably the “g”). Numerals are similarly weighty and straightforward, matching the headline-centric character of the letters.