Sans Other Giwo 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, branding, playful, retro, chunky, poster, quirky, display impact, retro flavor, graphic texture, stencil effect, brand voice, rounded, soft corners, stencil-like, notched, bulbous.
A heavy, rounded sans with squat, blocky forms and soft corners throughout. Many glyphs show deliberate vertical splits and occasional small notches or cut-ins, creating a stencil-like, segmented construction while keeping an overall solid silhouette. Counters are simplified and often partially closed, with circular letters leaning toward geometric bowls and flat-sided cuts. Spacing and rhythm feel compact and dense, producing strong texture in setting and an emphatic headline presence.
Best suited to large-scale display work such as posters, punchy headlines, branding marks, and packaging where its segmented shapes can be appreciated. It can also work for short, high-impact calls-to-action or titles, but the unconventional cuts and dense forms may reduce legibility in long passages or small UI text.
The segmented cuts and inflated shapes give the design a playful, retro display tone with a slightly industrial, stamped feel. It reads as bold and humorous rather than neutral, with a distinctive “cut-out” personality that adds motion and attitude to short messages.
The design appears intended to deliver maximum visual weight with a distinctive cut-and-segment motif, merging friendly rounded geometry with a graphic, stencil-inspired construction. Its goal is recognizability and character in display settings rather than neutrality or extended reading comfort.
The vertical slits appear as a recurring motif across both uppercase and lowercase, functioning as a unifying graphic device rather than incidental ink traps. The lowercase is highly stylized and simplified (single-storey forms where applicable), prioritizing impact over conventional text clarity at small sizes.