Sans Normal Asduw 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, brand systems, signage, clean, modern, neutral, friendly, functional, versatility, readability, clarity, approachability, rounded, open apertures, humanist, clear counters, smooth curves.
A clean sans with smooth, rounded geometry and consistent stroke thickness. Curves are broadly circular and corners are softly finished, giving letters a polished, even texture. Proportions feel balanced with open counters and generous apertures that keep forms clear in text. The lowercase shows simple, single-storey shapes (notably a and g), while capitals are straightforward and evenly spaced, producing a steady, legible rhythm across words and lines.
Well-suited to interface typography, product copy, and general-purpose body text where clarity and an even typographic color are important. It also works effectively for contemporary brand systems and straightforward signage that benefits from open, readable forms.
The overall tone is contemporary and approachable rather than formal or technical. Its rounded construction and open shapes read as calm and friendly, while the restrained detailing keeps it neutral and dependable for everyday typography.
The design appears intended as a versatile, all-purpose sans that prioritizes readability and a steady rhythm in continuous text, using rounded construction to add warmth without becoming stylistic or decorative.
Numerals follow the same rounded, monoline logic and sit comfortably alongside the letters. The design maintains clarity in mixed-case settings, with distinguishable forms and a smooth, consistent color in paragraphs.