Sans Normal Jadey 2 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: ui text, signage, packaging, brand identity, headlines, friendly, modern, casual, approachable, clean, approachability, clarity, modern utility, soft geometry, rounded, open, soft, wide-set, even.
A rounded sans with broad proportions and generous internal space, giving letters a spacious, open feel. Strokes are mostly monoline with subtly moderated contrast and softly squared terminals that keep the texture steady in text. Curves are built from smooth, elliptical forms (notably in C, O, S, and the lowercase bowls), while joins and diagonals stay crisp and uncomplicated. The lowercase shows a single-storey a and g, simple vertical stems, and a short, minimal t crossbar, producing a tidy, readable rhythm across lines.
Works well for interface labels, wayfinding, and general-purpose display where an open, friendly sans is desirable. The wide proportions also make it suitable for short headlines, packaging, and brand systems that want a modern, approachable tone without high stylistic noise.
The overall tone is friendly and contemporary, with soft geometry that feels informal without becoming playful or gimmicky. Its width and rounded shaping lend an easygoing, welcoming voice that suits conversational messaging and accessible branding.
Likely designed to provide a broadly usable rounded sans with a modern geometric feel, prioritizing openness and legibility while maintaining a soft, friendly character. The consistent strokes and simplified lowercase suggest an emphasis on clarity and smooth reading in everyday contexts.
Numerals are clear and rounded, matching the letterforms with consistent stroke weight and open counters; the 0 is oval and the 2 and 3 have smooth, continuous curves. In the sample text, the wide set and ample spacing create a calm, uncluttered color, favoring clarity over tight, compact density.