Serif Flared Omra 11 is a very bold, wide, very high contrast, upright, tall x-height font.
Keywords: headlines, posters, magazine, packaging, branding, dramatic, editorial, vintage, theatrical, quirky, display impact, editorial drama, decorative serif, vintage flair, brand voice, flared, incised, sculptural, swashy, ball terminals.
A flamboyant display serif with sharply modulated strokes and pronounced flaring at terminals, giving an incised, sculpted look. The letterforms are broad and weighty with compact internal counters, crisp joins, and a mix of sharp wedge-like endings and rounded, ball-like terminals in places. Curves are taut and high-contrast, while horizontals and diagonals often taper into pointed tips, creating lively silhouettes and a slightly irregular rhythm across the alphabet. Lowercase forms are sturdy and tall, with distinctive details in characters like a, g, y, and z that emphasize dramatic terminals and tight apertures.
Best suited to large-size applications such as headlines, posters, magazine covers, and branding where its flared terminals and dramatic contrast can be appreciated. It can also work for packaging and short, punchy editorial callouts that benefit from a distinctive, high-impact typographic voice.
The overall tone is bold and theatrical, blending a vintage poster sensibility with a refined, editorial sharpness. Its exaggerated contrast and flared endings feel decorative and attention-seeking, with a slightly mischievous, storybook-like personality that reads as crafted rather than neutral.
Likely designed as a statement display face that merges classic serif structure with decorative, flared terminal work to produce strong shelf and page impact. The intention appears to prioritize character and silhouette—through contrast, tapering, and expressive terminals—over neutrality for extended reading.
In text settings the heavy color and tight counters create a dense texture; the most distinctive character comes from the varied terminal treatments and the strong contrast that makes small details pop at larger sizes. Numerals follow the same display logic, with curvy figures and pronounced tapering that keeps them visually consistent with the letters.