Sans Other Bigum 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, event flyers, playful, posterish, quirky, cartoonish, punchy, expressiveness, attention, informality, display impact, chunky, compact, irregular, bouncy, angular.
A compact, heavy sans with subtly irregular geometry and a hand-cut feel. Strokes are thick and mostly monoline, with slightly uneven terminals and occasional wedge-like ends that create a lively rhythm. Counters are tight and often asymmetric, and several forms show gentle swelling or tapering that makes the silhouette feel animated rather than strictly geometric. Uppercase and lowercase share a consistent, condensed footprint, with round letters rendered as slightly squashed ovals and straighter letters showing small kinks that add character.
Best suited for short, high-impact settings such as posters, headlines, product packaging, and promotional graphics where personality is an asset. It can also work well for children’s or entertainment-oriented branding, labels, and signage that benefit from a bold, approachable tone.
The overall tone is humorous and energetic, reading as friendly and a bit mischievous. Its bouncy, uneven texture gives it an informal voice suited to lighthearted or expressive messaging rather than neutral corporate text.
The design appears intended to deliver maximum visibility with a deliberately imperfect, hand-rendered flavor, creating a bold display sans that feels animated and characterful in larger sizes.
The numerals and punctuation keep the same chunky, idiosyncratic construction, maintaining a cohesive color in lines of text. The texture becomes particularly noticeable in longer settings, where the intentional irregularities create a strong, distinctive pattern.