Sans Normal Lubis 9 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Avita' by Bykineks, 'Netadyne' by Godbless Studio, 'Gotham' by Hoefler & Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, punchy, playful, impact, speed, attention, approachability, modernity, oblique, soft corners, rounded, bulky, compact.
This typeface is a heavy, oblique sans with broad, rounded forms and a distinctly forward-leaning stance. Strokes are uniform and dense, with softened joins and subtly sheared terminals that reinforce the slanted construction. Counters are generally open and circular-to-oval, while diagonals (A, V, W, X, Y, Z) feel sturdy and blocky rather than razor-sharp. The lowercase shows a large x-height with compact ascenders/descenders, creating a tight, impactful texture in running lines.
Best suited to short-form, high-impact applications such as headlines, posters, title treatments, logos/wordmarks, and packaging fronts where a compact, energetic slant helps convey motion. It can work for brief subheads or callouts, but the dense weight and tight rhythm are most effective at medium-to-large sizes rather than long paragraphs.
The overall tone is fast, assertive, and contemporary, with a sporty momentum that reads as promotional and attention-seeking. Its rounded heft keeps the voice friendly rather than aggressive, giving it a playful, crowd-pleasing character suited to bold statements.
The design appears intended to deliver maximum visual impact with a sense of speed and approachability, combining heavy, rounded construction with an oblique angle to create motion and strong shelf/scroll stopping power.
The numerals match the letterforms in weight and slant, with simple, robust shapes that emphasize immediacy over delicacy. Spacing in the sample text looks designed for solid word shapes and strong line presence, producing a consistent dark color at display sizes.