Serif Normal Ummuz 7 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, magazine, book titles, branding, elegant, refined, literary, airy, modern-classic, editorial polish, luxury tone, classical refinement, display clarity, hairline, didone-like, crisp, delicate, high-waist.
A delicate, high-contrast serif with hairline connecting strokes and sharply tapered terminals. Serifs are fine and crisply bracketed-to-unbracketed in feel, giving a clean, cut-paper edge rather than heavy cupping. Round forms (O, Q, o, e) are smooth and spacious, while verticals read prominently, producing a poised, fashion-oriented rhythm. The lowercase shows a compact, controlled build with a two-storey g, narrow joins, and slender ascenders/descenders that keep word shapes tidy. Figures are equally refined, with thin hairlines and graceful curves that match the text color.
Best suited to editorial applications such as magazine headlines, section openers, book titles, and premium branding where elegance and contrast are desirable. It also works for pull quotes and short passages at comfortable sizes, especially when printed or displayed with enough resolution to preserve the fine hairlines.
The overall tone is polished and cultivated, balancing classical bookish manners with a contemporary, editorial sharpness. Its light touch and high contrast convey sophistication and restraint, lending a premium, gallery-like atmosphere to text.
The type appears designed to deliver a classic serif voice with heightened contrast and minimal, precise detailing—aimed at refined typography for contemporary publishing and brand contexts. Its proportions and crisp terminals prioritize elegance and clarity in display and editorial settings.
The design maintains consistent contrast and detailing across capitals, lowercase, and numerals, helping large sizes look crisp and intentional. In running text, the thin horizontals and hairlines create an airy texture that favors generous spacing and good reproduction conditions.