Sans Rounded Pumu 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Sebino Soft' by Nine Font, 'Neue Reman Sans' by Propertype, and 'Corbert Condensed' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, playful, contemporary, soft modernity, human warmth, approachable tone, lively emphasis, rounded, soft, slanted, smooth, informal.
A slanted, monolinear sans with consistently rounded terminals and softened corners throughout. The letterforms lean forward with a handwriting-like rhythm, combining clean geometric construction with gentle, curved joins and subtly tapered strokes. Proportions are moderately open with rounded counters, and the figures follow the same smooth, slightly calligraphic logic, keeping a cohesive texture in both display and text settings.
Well-suited to friendly branding systems, packaging, and marketing materials where a soft, modern tone is needed. It also works effectively for short-to-medium text in informal contexts—such as social graphics, posters, and product messaging—where a smooth italic rhythm can add motion and approachability.
The overall tone is warm and personable, with an easygoing, conversational feel. Its rounded endings and steady forward slant give it an energetic, friendly voice that reads as informal without becoming messy or overly decorative.
The design appears intended to deliver a modern sans voice with a human, handwritten inflection, prioritizing smoothness and approachability. Rounded terminals and a consistent slant suggest an aim for energetic readability and a welcoming personality across both titles and supporting text.
Curves are emphasized over hard angles, and many strokes end in rounded, brush-like shapes that prevent sharp stops. The forward slant is consistent across caps, lowercase, and numerals, creating a unified italic flow and a lively line texture in paragraphs.