Sans Normal Gugul 3 is a light, very narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, labels, friendly, casual, playful, approachable, clean, approachability, simplicity, space-saving, clarity, modern casual, rounded, airy, soft, humanist, open.
A slender sans with consistently even stroke weight and softly rounded terminals. Proportions are tall and condensed, with generous internal counters that keep forms open despite the narrow set. Curves are smooth and circular, while straighter letters keep a gentle, slightly hand-drawn feel through subtle irregularity and relaxed joins. The overall rhythm is light and airy, with simple construction and clear letter separation in text.
Well-suited to headlines, short captions, packaging, and brand accents where a light, friendly narrow voice is useful. It also works for labels and interface microcopy when a softer, more personable sans is desired, provided sizes are sufficient to preserve the thin strokes.
The tone feels friendly and informal, like a neat marker or simplified handwritten print translated into a tidy sans. Its narrow, tall proportions add a slightly whimsical character, while the restrained detailing keeps it calm and readable rather than loud or decorative.
The design appears intended to offer a warm, approachable narrow sans that reads cleanly while retaining a casual, human touch. It prioritizes smooth curves, open shapes, and uncomplicated letterforms to keep the texture light and inviting in running samples.
In the sample text the spacing and open apertures help maintain clarity at display and short-text sizes, though the condensed width creates a distinctive vertical emphasis. Numerals follow the same rounded, simplified approach, matching the letters in tone and stroke consistency.