Script Ufruf 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: logos, packaging, posters, headlines, invitations, playful, friendly, retro, whimsical, handmade, handcrafted feel, expressive caps, display impact, friendly branding, rounded, bouncy, brushy, looping, swashy.
A compact, brushy script with rounded terminals, looping entries, and a lively, bouncy baseline rhythm. Strokes feel pressure-led with smooth curves and occasional tapered joins, giving letters a handwritten cohesion even when not fully connected. Uppercase forms are more decorative, featuring generous loops and occasional swash-like strokes, while lowercase stays compact with narrow counters and simplified bowls. Numerals match the informal, drawn rhythm with curved tops and soft corners that keep the texture consistent in lines of text.
Well suited to branding marks, boutique packaging, posters, and short headlines where its bold, brush-script personality can read clearly. It also fits greeting cards and invitations when a friendly, handcrafted voice is desired, especially when set with ample spacing and used in short bursts.
The overall tone is cheerful and personable, with a slightly retro, sign-painter charm. Its looping capitals and buoyant motion lend a whimsical, celebratory feel that reads as approachable rather than formal.
Likely designed to provide a bold, handwritten script with decorative capitals and a smooth, brush-like flow, balancing legibility with expressive, looped forms for display-forward typography.
In text, the dense color and tight internal spaces create a strong, unified texture that favors display sizes. Capitals carry a lot of personality and can become the focal point of a wordmark-style line, while the compact lowercase helps keep long phrases visually contained.