Sans Normal Efken 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, casual, approachable, approachability, readability, modernity, informal emphasis, clarity, rounded, humanist, open forms, soft terminals, airy.
A gently slanted sans with rounded bowls and softened terminals, combining smooth curves with minimal sharp joins. Strokes stay even and clean, with a noticeably open, breathable rhythm and generous counters. Proportions feel humanist rather than geometric: letters like a, e, and s read with simple, open constructions, while capitals keep broad, calm shapes without rigid symmetry. Numerals follow the same rounded, uncluttered logic, with clear distinctions and consistent curve tension.
Well suited for interface text, product copy, and editorial applications where a modern sans with a warm, informal slant is desirable. It can also work effectively in branding and packaging for approachable identities, and in short signage or wayfinding lines where clarity and a friendly voice matter.
The overall tone is contemporary and easygoing, with a friendly softness that keeps it from feeling clinical. The italic angle adds motion and informality, giving text a conversational, active feel while remaining clear and composed.
The font appears designed to provide a clean, contemporary sans voice with added liveliness from a consistent slant and rounded, welcoming forms. It aims for legibility and an approachable personality, balancing smooth geometry with humanist proportions for versatile everyday use.
The design leans on circular and elliptical geometry but avoids perfectly mechanical forms, creating a slightly human, handwritten-adjacent warmth without becoming script-like. Spacing appears comfortable for continuous reading, and the letterforms prioritize clarity through open apertures and straightforward shapes.