Sans Other Duby 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Prenton RP' by BluHead Studio, 'Mato Sans' by Picador, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, cartoonish, chunky, bouncy, friendly, playful impact, handmade feel, friendly display, attention grabbing, soft corners, flared strokes, irregular rhythm, bulbous, display.
A heavy, rounded sans with chunky proportions and a deliberately uneven, hand-cut feel. Strokes swell and taper subtly, with soft corners and occasional wedge-like terminals that create a lively, slightly wobbly silhouette. Counters are generally compact and rounded, and the overall spacing and widths vary from glyph to glyph, producing an animated rhythm rather than strict geometric regularity. Numerals and capitals share the same stout, sculpted construction, reading as bold, solid shapes with small internal apertures.
Best suited to short-form display settings such as headlines, posters, product packaging, and playful branding where a bold, friendly voice is needed. It can work for emphasis in UI or social graphics, but the tight counters and lively stroke shaping favor larger sizes over extended body copy.
The tone is upbeat and informal, with a cartoon-signage energy that feels approachable and a bit mischievous. Its bouncy irregularity suggests hand-made lettering, giving text a warm, characterful presence instead of a neutral, corporate voice.
Likely intended as a characterful display sans that injects humor and approachability through exaggerated weight, soft geometry, and intentionally irregular rhythm. The goal appears to be strong impact with a hand-crafted, animated feel rather than strict typographic neutrality.
The design’s personality comes through strongest in the inconsistent widths and the slightly tilted, cut-paper-like terminals, which add motion even in straight-sided letters. The dense counters and heavy mass can reduce clarity at smaller sizes, but it holds together well as a prominent, attention-grabbing style.