Sans Normal Rediw 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma, 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Branding SF' by Latinotype, 'Interval Sans Pro' by Mostardesign, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, casual, playful, approachable, youthful, approachability, playfulness, handmade feel, friendly display, rounded, soft, chunky, hand-drawn, bouncy.
A rounded sans with heavy, soft-shouldered strokes and gently irregular curves that give it a hand-drawn, organic feel. Terminals are mostly blunt and rounded, bowls are open and circular, and counters stay generous for the weight. Proportions vary noticeably from glyph to glyph, with a slightly bouncy baseline rhythm and compact joins that keep letters feeling sturdy. The lowercase shows simple single-storey forms and a straightforward, geometric underpinning that’s been softened by subtle wobble and uneven stroke edges.
Best suited to display roles such as headlines, posters, packaging, and identity work where a friendly, informal voice is desired. It can also work for short blocks of text in children’s materials or casual editorial callouts, especially when set with comfortable tracking and line spacing.
The overall tone is friendly and informal, with a playful, kid-safe warmth rather than a strict geometric precision. Its slightly imperfect outlines and roomy shapes read as personable and approachable, suggesting a crafted or homemade character.
Likely designed to deliver a modern rounded-sans look with a deliberately human, handmade irregularity. The intent appears to balance bold presence with approachability, making it effective for upbeat messaging and approachable branding.
At larger sizes the soft curves and quirky proportions become a defining feature, while at smaller sizes the chunky details and tight joins can feel denser. Numerals follow the same rounded, sturdy construction and match the alphabet’s casual rhythm.