Sans Superellipse Ubkav 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Angela Love Sans' by Fargun Studio, 'Prelo Compressed' by Monotype, and 'Fact' and 'Reforma Grotesk' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, retro, assertive, sporty, no-nonsense, compact impact, industrial voice, retro display, space saving, rugged texture, condensed, blocky, rounded, compact, sturdy.
A compact, condensed sans with heavy, uniform strokes and tightly contained counters. Curves are built from rounded-rectangle forms, giving letters like C, O, and S a softened, superelliptical feel rather than a geometric circle. Terminals tend to be flat and abrupt, and several joins show slight ink-trap-like nicks and sharp interior corners, adding a rugged, stamped texture. The lowercase follows the same narrow, upright skeleton with short extenders and simple, single-storey structures, keeping a consistent, dense rhythm across text.
Best suited to short-to-medium display settings where density and impact matter: posters, headlines, product packaging, labels, and wayfinding or industrial-inspired signage. It can also work for bold UI labels or section headers where a compact footprint is helpful, though generous sizing and spacing will aid clarity.
The overall tone is bold and utilitarian, with a distinctly retro industrial flavor. Its compact width and chunky presence read as confident and punchy, suggesting signage, workwear branding, and display typography that wants to feel tough and direct.
The design appears intended to deliver maximum impact in a narrow footprint, combining softened, rounded-rectangle curves with blunt terminals for an industrial display voice. The subtle nicks at joins and counters add grit and character, helping it feel less sterile than a purely geometric condensed sans.
In running text the tight internal spaces and condensed proportions create a strong gray value and a steady vertical cadence. Numerals mirror the letterforms with similarly rounded outer shapes and compact bowls, supporting cohesive headline and labeling systems.