Sans Other Tiji 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, titles, packaging, branding, art deco, theatrical, retro, dramatic, stylized, space-saving, headline impact, retro tone, stylized utility, condensed, display, geometric, angular, monolinear.
A sharply condensed, monolinear sans with tall proportions and a tightly compressed rhythm. Strokes stay consistently thick with minimal modulation, while terminals often end in squared-off cuts and occasional wedge-like angles. Curves are drawn narrowly and vertically, giving bowls (such as in O, Q, and P) a pinched, elongated silhouette. The lowercase maintains a straightforward, compact structure with simple joins and a narrow aperture style, and the numerals follow the same tall, poster-like construction for a cohesive set.
Best used for display settings such as posters, titles, mastheads, and punchy branding where a tall, compressed voice helps fit more characters per line. It can also work well on packaging and labels when a retro, high-impact look is desired. For body copy, it will generally need generous size and spacing to maintain clarity.
The overall tone reads as vintage and theatrical, evoking marquee lettering and early 20th‑century display aesthetics. Its narrow, towering forms create a sense of intensity and forward drive, suited to attention-grabbing headlines rather than quiet text. The stylization adds a slightly exotic, noir-leaning flavor without becoming ornate.
The design appears intended to deliver a compact, space-saving display face with strong vertical emphasis and a period-tinged personality. Its controlled stroke weight and narrow geometry prioritize striking word silhouettes and a decorative, poster-ready presence over neutral readability.
Letterforms emphasize verticality and negative space, so word shapes become spiky and rhythmic at larger sizes. The set feels intentionally idiosyncratic in its curve handling and interior counters, which boosts personality but can reduce comfort in long passages.