Sans Normal Kirev 7 is a bold, wide, low contrast, italic, normal x-height, monospaced font.
Keywords: headlines, posters, branding, packaging, ui labels, industrial, techy, sporty, direct, confident, impact, clarity, uniform rhythm, modern utility, oblique, geometric, sturdy, compact, high-ink.
A heavy, oblique sans with squared terminals and broadly rounded bowls. The letterforms feel built from firm geometric strokes with minimal modulation, producing a dense, even color. Counters are relatively open for the weight, and curves (C, O, S) read smooth and engineered rather than calligraphic. The construction is pragmatic and consistent across caps, lowercase, and figures, with a single-story a and a compact, sturdy lowercase rhythm.
Best suited for short to medium display settings where impact and consistency are priorities: headlines, posters, product branding, packaging, and interface labels. It can also work for compact technical or system-style layouts where a tight, regular rhythm is desirable, though the heavy weight favors larger sizes.
The overall tone is assertive and utilitarian, with a contemporary, machine-made flavor. Its slant and blocky endings add motion and urgency, giving it a sporty, performance-oriented feel while still reading as straightforward and no-nonsense.
Likely designed to deliver a robust, modern sans voice with an oblique forward-lean and strict rhythmic consistency, prioritizing punchy presence and clear, repeatable shapes across alphanumerics.
Spacing appears uniform and disciplined, contributing to a rigid, grid-like texture in text. The numerals are large and emphatic, matching the capital weight and reinforcing a strong, signage-friendly presence.