Serif Normal Pogih 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Mint And Sage' by Attract Studio (names referenced only for comparison).
Keywords: editorial, book titles, headlines, branding, invitations, classic, stately, literary, formal, traditional, editorial presence, classic tone, display emphasis, readable texture, bracketed, ball terminals, oldstyle figures, ink-trap feel, soft corners.
A robust text serif with strongly modulated strokes and pronounced, bracketed serifs. The forms are generously proportioned with broad capitals and sturdy lowercase, keeping counters fairly open despite the heavy weight. Curves show a slightly sculpted, calligraphic influence, with soft joins and occasional ball terminals (notably in letters like “a,” “f,” and “j”). Numerals read as oldstyle figures with varying heights and a distinctive, rounded “3,” reinforcing a bookish, classical rhythm.
Well-suited to editorial typography where a strong serif voice is needed—magazine features, book covers, section openers, and pull quotes. It can also work for premium branding and formal collateral where a classic, authoritative tone is desired, especially at display sizes or for short text settings.
The overall tone feels traditional and authoritative, with a warm, slightly old-world character. Its confident weight and high contrast suggest editorial gravitas, while the softened details keep it approachable rather than severe.
Designed to deliver a conventional serif reading experience with added presence and contrast for emphasis. The intention appears to balance classical book-type proportions with display-ready weight, giving text a confident, refined texture while keeping letterforms familiar and legible.
The lowercase shows a steady, conventional structure and a moderate x-height, supporting comfortable word shapes. Diacritics and punctuation in the sample appear sturdy and well-matched in color, and the ampersand has a compact, traditional build.