Sans Normal Odbob 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Giriton' by Hazztype and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, punchy, impact, approachability, modernity, legibility, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and counters are generally tight, creating a dense, high-impact texture. Terminals tend to be softly cut or subtly angled rather than sharp, with generous rounding in bowls and shoulders. The lowercase shows single-storey forms (notably a and g) and short extenders, while numerals are wide and sturdy with simple, blocky construction.
Well-suited for headlines, logos, and brand marks where a friendly but assertive presence is needed. It also fits packaging, labels, and signage that benefit from bold, rounded letterforms and quick recognition at a glance.
The overall tone is upbeat and approachable, with a friendly softness that keeps the weight from feeling harsh. Its chunky rhythm and rounded geometry give it a contemporary, slightly playful voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a warm, modern character—pairing dense, confident stroke weight with rounded shapes for an accessible, contemporary feel.
In text, the tight internal spaces and heavy color create strong emphasis and a compact gray value; it reads best when allowed adequate size and spacing. Round letters (O, C, G, e) feel especially full, while diagonals (V, W, X) are broad and stable, reinforcing a solid, poster-like presence.