Slab Normal Ushi 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: book text, editorial, magazines, quotations, packaging, classic, literary, warm, formal, traditional, readability, editorial tone, traditional voice, emphasis italic, slab serif, bracketed, calligraphic, oldstyle, bookish.
This is an italic slab-serif with gently bracketed, wedge-like serifs and a steady, low-contrast stroke. Letterforms lean consistently and show soft, calligraphic modulation at terminals, with rounded joins and slightly tapered ends that keep the texture lively. Proportions feel moderately condensed in places with open counters and clear differentiation between capitals and lowercase, producing an even, readable rhythm across words. Numerals follow the same slanted, serifed construction for a cohesive typographic color.
It suits long-form reading such as books, essays, and magazine features where an italic voice is needed for emphasis, quotations, or secondary hierarchy. The sturdy slab serifs also make it a good option for heritage-leaning branding, packaging, and headings that want a traditional, print-minded character.
The overall tone is classic and literary, combining the firmness of slab serifs with a human, handwritten warmth. It reads as traditional and polite rather than experimental, with an editorial feel that suggests established print typography and familiar book styles.
The design appears intended to deliver a dependable italic companion with strong serif presence and comfortable readability, balancing sturdy structure with softened, calligraphic details. It aims for an editorial workhorse feel—distinctive enough to carry tone, yet controlled enough to set extended text cleanly.
The italic construction is pronounced enough to read as a true italic rather than an oblique, and the serif shapes remain stable at both display and text sizes in the samples. Curved letters and diagonals show a slightly lively, hand-influenced finish, helping long lines avoid looking mechanical.