Sans Normal Fulit 7 is a very light, very narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, editorial, packaging, refined, modern, quiet, elegant, lightweight, space-saving, neutrality, clarity, modernity, subtlety, airy, clean, condensed, delicate, minimalist.
This is a thin, condensed sans with rounded, softly drawn curves and minimal stroke modulation. Vertical stems dominate the rhythm, while counters stay open and clean, creating a light, transparent texture in lines of text. Terminals appear simple and unadorned, and the overall geometry leans gently toward circular and elliptical construction without feeling rigidly geometric.
It works well for headlines, subheads, posters, and branding where a slim, contemporary tone is desired and horizontal space is limited. It can also suit editorial or cultural layouts when used at larger sizes with generous tracking and line spacing to preserve its airy texture. In UI or small text, it’s best reserved for labels or secondary typography where extreme light strokes can remain legible.
The font conveys a quiet, refined tone with a calm, contemporary sensibility. Its airy color and slender presence feel understated and tasteful rather than emphatic, lending an elegant, slightly delicate mood.
The design appears intended to provide a space-efficient, modern sans voice that stays out of the way while remaining stylish. Its thin strokes and compressed proportions suggest an emphasis on elegance and visual economy, aiming for a sleek look in short text settings rather than heavy, attention-grabbing display.
The sample text shows a consistent, even rhythm with tall ascenders/descenders and a narrow footprint, producing a distinctly vertical feel across paragraphs. Numerals and punctuation match the same restrained, thin construction, keeping the overall color uniform in mixed content.