Sans Normal Bobos 16 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit', 'FF Milo', and 'FF Plus Sans' by FontFont and 'Marat Sans' by Ludwig Type (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, utilitarian, clarity, versatility, modernity, neutrality, geometric, rounded, even, open, crisp.
This is a clean sans serif with a geometric backbone and softly rounded curves. Strokes are monolinear and consistent, with smooth circular forms in C, G, O, and Q and straightforward, squared terminals throughout. Uppercase shapes are stable and slightly wide with generous counters, while lowercase forms keep a simple, single-storey a and g, contributing to an uncluttered texture in text. Numerals are clear and evenly built, matching the letterforms’ steady rhythm and balanced proportions.
It suits interface copy, product and corporate branding, and informational signage where a clean, modern sans is expected. The even stroke color and open counters also work well for editorial pull quotes, headings, and presentation typography that needs to remain crisp and readable.
The overall tone is neutral and contemporary, with a calm, practical voice. Its rounded geometry adds a mild friendliness without becoming playful, keeping the impression professional and unobtrusive.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and broad usability. By keeping forms simple and terminals straightforward, it aims to deliver a dependable, modern voice across both display and text settings.
In the sample text, spacing appears even and the letterfit reads smooth at display sizes, with clear differentiation between similar shapes (notably I, J, and L) and a straightforward, legible skeleton. The design favors clarity over stylistic flair, producing a consistent, workmanlike texture across mixed-case settings.