Print Umgog 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: greeting cards, packaging, craft branding, social posts, children’s materials, friendly, playful, casual, approachable, handmade, handwritten charm, casual legibility, warm branding, informal display, monoline, rounded terminals, loopy, bouncy, quirky.
A casual, hand-drawn print face with smooth, slightly bouncy strokes and gently irregular proportions. Letterforms are mostly unconnected and upright, with a monoline feel that swells subtly at curves, and rounded terminals that keep the texture soft. Uppercase shapes are simplified and narrow, while the lowercase introduces more loops and occasional descenders, creating an uneven, lively rhythm across words. Numerals follow the same drawn rhythm, with open, rounded counters and informal, slightly asymmetric shapes.
Well-suited for short-to-medium headlines where a handmade tone is desired: greeting cards, product packaging, café-style menus, craft and boutique branding, posters, and social media graphics. It can also work for children’s materials and informal instructional pieces when a friendly voice is more important than strict typographic uniformity.
The overall tone is friendly and personable, like quick marker or pen lettering. Its looseness and small inconsistencies add warmth and spontaneity, giving text an informal, conversational voice rather than a polished, corporate one.
The design appears intended to mimic relaxed everyday handwriting with a clean, legible structure, balancing spontaneity with enough consistency for repeated reading. It aims to add personality and warmth to headings and short passages without requiring connected script forms.
Spacing feels naturally variable, contributing to a handwritten cadence in longer lines. A few forms lean toward cursive influences (notably in looped lowercase), but the design stays firmly in an unconnected print style, maintaining clarity at display sizes.