Sans Normal Asran 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger', 'Frutiger Arabic', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Camphor' by Monotype; 'FreeSet' by ParaType; and 'Agent Sans', 'Clear Sans Screen', and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: ui text, web design, product branding, editorial, signage, modern, clean, neutral, corporate, friendly, legibility, versatility, neutrality, approachability, humanist, open apertures, rounded terminals, large counters, balanced.
This typeface presents a clean, contemporary sans with gently rounded forms and even, low-contrast strokes. Curves are smooth and broadly circular (notably in C, O, and the numerals), paired with straight-sided verticals and diagonals that feel stable and restrained. Uppercase proportions are wide and calm, with ample interior space; lowercase shows a single-storey a and g, simple constructions, and open apertures that keep letterforms clear. Terminals are mostly plain and softly finished, producing a consistent rhythm across text and display sizes.
Its clarity and open counters make it a solid choice for UI copy, web typography, and general-purpose editorial use where neutrality and legibility are priorities. The rounded, modern construction also supports product and corporate branding, and it can scale effectively for signage and headings without becoming overly stylized.
Overall, the tone is modern and neutral with a mild warmth from its roundness and open shapes. It reads as approachable and functional rather than flashy, supporting a straightforward, contemporary voice suited to everyday communication.
The design appears intended as a versatile, contemporary sans that emphasizes clarity, consistency, and an approachable presence. By combining broadly geometric curves with unobtrusive details and open apertures, it aims to perform reliably across a wide range of sizes and everyday typographic contexts.
The sample text shows steady spacing and comfortable word shapes, with clear differentiation in common pairs (e.g., I/l and O/0 by context and form). Numerals are simple and legible, with rounded bowls and uncomplicated geometry that aligns with the letterforms.