Sans Superellipse Umwe 13 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, tech, industrial, futuristic, sporty, bold, impact, modernity, clarity, cohesion, rounded, square, compact, modular, blocky.
A heavy, geometric sans built from rounded-rectangle (superellipse) forms and broad, uniform strokes. Corners are consistently softened, producing squared counters in letters like O, D, and Q, while joins and terminals remain crisp and mostly horizontal/vertical. Proportions are expansive with wide capitals and sturdy lowercase, and spacing reads tight but controlled for dense, impactful setting. Diagonals in A, V, W, X, and Y are clean and angular, contrasting with the smooth, radiused curves elsewhere, and the numerals follow the same squared, rounded construction.
Best suited to headlines, posters, and brand marks where strong presence and a geometric, tech-forward silhouette are desired. It also works well for packaging, product labels, UI hero text, and signage where quick recognition and a compact, blocky texture are beneficial.
The overall tone is modern and engineered, with a confident, high-impact voice that feels at home in tech, motorsport, and sci‑fi-inflected branding. Its rounded-square geometry adds a friendly polish to an otherwise hard-edged, performance-oriented aesthetic.
Likely designed to deliver maximum visual punch with a streamlined, rounded-rect geometry that stays consistent across the alphabet and figures. The intention appears to be a contemporary display sans that reads as engineered and modern while keeping forms approachable through softened corners.
The design leans on consistent superelliptical counters and a modular rhythm, giving words a strong, tiled texture at display sizes. Distinctive squared bowls and rounded corners keep the texture uniform across letters and figures, making it especially cohesive in all-caps and numeric-heavy lines.