Sans Normal Liger 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'PF Square Sans Condensed Pro' by Parachute and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, punchy, modern, confident, energetic, impact, momentum, modernity, approachability, display, oblique, rounded, soft corners, compact, high impact.
A heavy, oblique sans with broad, rounded forms and smoothly blunted terminals. Strokes are low-contrast and consistently thick, creating dense counters and a compact, high-impact texture. Curves lean on near-circular geometry (notably in O/Q and the bowls), while diagonals and joins stay clean and simplified, giving the face a sturdy, contemporary rhythm. The overall silhouette reads slightly condensed and forward-leaning, with generous curves balancing the mass of the weight.
Best suited for headlines, logos, and short display lines where impact and forward motion are desirable. It works well in sports and lifestyle branding, posters, packaging, and promotional graphics, and can also serve as an emphatic UI or social header face when used at larger sizes.
The slanted stance and dense weight communicate momentum and assertiveness, with a friendly edge from the rounded construction. It feels sporty and promotional—built to look loud and decisive rather than delicate or formal.
The design appears intended to deliver maximum punch and legibility at display sizes, combining a forward-leaning oblique posture with rounded, low-contrast shapes for a modern, approachable bold italic voice.
Uppercase forms are straightforward and geometric, while the lowercase keeps simple, compact structures that hold up under heavy weight. Numerals are bold and blocky, matching the same rounded, low-detail approach for strong consistency in headings and short bursts of text.