Sans Normal Amduh 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Grift' by 38-lineart, 'Aspira' by Durotype, 'Cerebri Sans' by Hanken Design Co., 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, 'Gordita' by Type Atelier, 'Gogh' by Type Forward, and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, body text, clean, neutral, modern, friendly, practical, clarity, versatility, modern neutrality, readability, simplicity, geometric, rounded, even rhythm, open counters, smooth curves.
A clean sans with rounded, geometric construction and smooth, even stroke modulation. Curves are built from near-circular bowls and consistent radii, while straight strokes terminate in crisp, square ends. Proportions feel balanced and contemporary, with open apertures and generous internal counters that keep letterforms clear in continuous text. Numerals follow the same straightforward, modern logic with stable shapes and consistent weight distribution.
Well-suited to interface typography, product branding, and general-purpose editorial use where a clean, contemporary sans is needed. Its open counters and even rhythm support readability in paragraphs, while the geometric clarity also works for headings, labels, and wayfinding-style signage.
The overall tone is neutral and modern, with a friendly softness coming from the rounded forms. It reads as practical and unfussy rather than expressive, aiming for clarity and a calm, reliable voice.
The font appears designed as a versatile, general-purpose sans that prioritizes clarity and consistent geometry. Its restrained detailing suggests an intention to provide a dependable modern default for both display and text settings without calling attention to itself.
The design maintains a steady texture across uppercase, lowercase, and figures, producing a smooth typographic color in paragraphs. Round letters (like O/C/G) and bowl-based forms show strong circular consistency, while diagonals in letters like V/W/X stay sharp and clean, reinforcing a contemporary, utilitarian finish.