Sans Normal Atbum 9 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, branding, packaging, signage, friendly, clean, casual, modern, approachability, readability, neutral utility, modern tone, rounded, open apertures, soft terminals, humanist, even rhythm.
A rounded sans with soft, gently tapered stroke endings and smooth curves throughout. Proportions are relaxed and readable, with open counters and generous apertures (notably in letters like C, G, S, and e) that keep the texture airy in text. The lowercase shows a single-storey a and g, a round i/j dot, and simple, uncluttered joins; the uppercase is straightforward with slightly softened corners and balanced widths. Numerals follow the same rounded construction, with clear, unambiguous shapes and consistent spacing.
Well suited for interface copy, product experiences, and general-purpose branding where a clean but inviting voice is needed. The open shapes and steady spacing support comfortable paragraph reading, and the rounded tone works nicely for consumer packaging, wayfinding, and approachable headlines.
The overall tone is approachable and contemporary, with a mild, informal warmth that avoids looking playful or quirky. Its rounded construction reads as friendly and easygoing while still staying tidy and neutral for everyday communication.
The design appears intended as a versatile, everyday sans that prioritizes clarity and friendliness through rounded geometry and open interior spaces. It aims to feel modern and neutral while adding a subtle softness that helps it work in both text and display contexts.
Curves dominate the design, and diagonals (V, W, Y, 7) remain smooth and stable without sharp, aggressive points. The rhythm in running text is even, and the soft terminals help reduce visual harshness at larger sizes while keeping letterforms clear at typical UI and editorial settings.