Sans Normal Arlan 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Hidone' by RantauType, and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: ui text, body text, product labels, presentations, signage, neutral, modern, clean, friendly, utilitarian, versatility, clarity, neutrality, modernization, geometric, open apertures, round counters, flat terminals, balanced.
A clean sans with broadly geometric construction and softly rounded curves. Strokes are even and consistent, with simple, mostly flat terminals and minimal modulation. Counters are round and open, and spacing reads as straightforward and functional. The lowercase shows single-storey forms (notably the “g”), reinforcing a modern, simplified structure, while numerals are clear and evenly proportioned.
This font suits everyday reading tasks where clarity and a calm texture are important, such as interfaces, product and informational copy, and presentation decks. Its simple shapes and open counters also make it a solid choice for short signage and general-purpose print settings.
The overall tone is neutral and contemporary, leaning friendly rather than clinical due to its rounded shapes and uncomplicated detailing. It feels unobtrusive and workmanlike, designed to support content without drawing attention to itself.
The design appears intended as a general-purpose, modern sans optimized for clear, predictable reading across sizes. It prioritizes simple geometry, open forms, and an even typographic color to stay versatile in both display snippets and longer text.
Uppercase forms are stable and symmetrical with clear circular letters like O/Q, and a clean, non-decorative Q tail. The lowercase maintains a consistent rhythm with open shapes in e/c/s and a straightforward, readable texture in paragraph settings.