Sans Normal Wakom 7 is a regular weight, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, magazines, posters, branding, packaging, elegant, modern, airy, editorial, refined, space saving, refinement, editorial tone, brand voice, display clarity, condensed, monolinear feel, crisp, minimal, tall.
A tall, tightly set sans with pronounced vertical emphasis and generous internal whitespace. Strokes show clear contrast between strong verticals and lighter horizontals, producing a crisp, chiseled rhythm in text. Curves are clean and controlled, with round letters kept narrow and slightly elliptical; terminals are mostly straight and unadorned, keeping the overall texture sleek and even. The lowercase is compact with relatively small bowls and a modest x-height, while ascenders and capitals rise prominently for a statuesque silhouette.
Best suited to headlines, subheads, and display settings where its tall, condensed texture can add sophistication without taking up much horizontal space. It works well for magazine design, branding, and packaging that benefits from a modern, high-end voice, and it can also serve as a stylish supporting face for short text runs when set with comfortable spacing.
The overall tone feels poised and contemporary, with a fashion-forward refinement. Its narrow proportions and sharp contrast give it an upscale, curated character that reads as deliberate and composed rather than casual.
The design appears intended to deliver a sleek, space-saving sans for editorial and brand use, combining narrow proportions with refined contrast to create a distinctive, upscale typographic color.
In the sample text, the condensed structure creates a strong vertical cadence and efficient line length, while the contrast makes thin joins and horizontals visually delicate at smaller sizes. Numerals and capitals share the same narrow, high-waisted stance, reinforcing a consistent, streamlined presence.