Slab Contrasted Lydo 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, labels, industrial, retro, confident, rugged, workmanlike, impact, durability, retro flavor, display authority, chunky, bracketed, rounded, dense, heavyweight.
A heavy, slab-serif design with broad proportions and compact internal counters. Strokes are robust with noticeable (but not delicate) contrast, and terminals finish in squared, bracketed slabs that read like stamped or machined letterforms. Curves are generously rounded, while joins and shoulders stay firm, producing a dense, high-ink silhouette. The lowercase shows sturdy, single-storey forms (notably the a and g) and short, solid serifs that keep a steady rhythm in text, while the numerals match the same chunky, utilitarian construction.
Best suited for display roles where impact and clarity are needed, such as headlines, posters, packaging, signage, and product labels. It can work for short editorial callouts or subheads, where its dense, slabbed texture adds authority without requiring fine detail.
The overall tone is assertive and practical, with a vintage, workshop feel. Its strong slabs and compact counters suggest durability and straightforwardness, evoking posters, labeling, and editorial display from earlier industrial and print traditions.
The design appears intended to deliver a sturdy slab-serif voice with a retro-industrial character, balancing broad, confident proportions with consistent, bracketed serifs for strong readability and presence in display settings.
The face maintains a consistent weight and serif treatment across caps, lowercase, and figures, giving it a cohesive, blocky texture. The generous width and heavy serifs make it visually commanding, especially at larger sizes, while the tight apertures and dense forms can feel more compact in long passages.