Serif Normal Bomun 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type, 'Brandier' and 'Hornbill' by Eko Bimantara, 'Dallas Print Shop' by Fenotype, 'Custer' by Font Bureau, 'Bogue' and 'Bogue Slab' by Melvastype, and 'Kondolarge' by TypeK (names referenced only for comparison).
Keywords: editorial, headlines, book covers, branding, packaging, confident, traditional, friendly, robust, readability, warmth, authority, print flavor, bracketed, ball terminals, softened, rounded, compact serifs.
A sturdy serif with rounded, well-bracketed terminals and a distinctly softened silhouette. Strokes are full and even, with gentle contrast and slightly swollen joins that give the letters a warm, printed feel. Serifs are compact and curved rather than sharp, and many forms show subtle ball-like terminals (notably on curves and some lowercase details). Counters are open and generously shaped, keeping the texture readable despite the heavy color, and the overall rhythm is steady and text-oriented rather than display-fragile.
This face is well suited to editorial headlines and subheads, book covers, and brand or packaging work that benefits from a solid, traditional serif presence. Its strong weight and open counters also make it effective for short-to-medium passages where a warm, assertive texture is desired.
The font reads as classic and trustworthy, with a friendly, approachable tone created by its rounded serifs and softened corners. Its strong blackness lends authority, while the buoyant terminals add a hint of warmth and informality—well suited to editorial or brand voices that want traditional credibility without stiffness.
The design appears intended to deliver a conventional serif voice with extra robustness and softness, combining authoritative text-serif structure with rounded details that improve approachability. The overall shaping suggests a focus on dependable readability and a distinctive, friendly terminal treatment for display and editorial use.
In the sample text, the type builds a dense, confident paragraph color and holds up well at larger sizes where the bracketed serifs and rounded terminals become a defining signature. Numerals match the text tone with substantial forms and smooth curves, supporting consistent color in mixed text settings.