Slab Contrasted Egmo 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, western, poster, assertive, playful, impact, nostalgia, display, attention, chunky, blocky, bracketed, ink-trap, high-contrast.
A heavy, display-oriented slab serif with large, squared terminals and subtly bracketed joins that give the letters a carved, stamped look. Strokes are broadly uniform but show noticeable internal shaping: curved letters taper into tight corners, with small notches and ink-trap-like cut-ins at joins and inner corners. Counters are compact and apertures tend to be tight, producing dense silhouettes with strong, rectangular rhythm. The lowercase is robust and wide-set with a tall x-height and short ascenders/descenders, while figures are equally stout and built for impact.
Best suited for headlines, posters, and branding where maximum presence is desired. It works well for logos, packaging, and signage that benefits from a vintage, punchy slab-serif voice, and it can handle short emphatic phrases or titles more comfortably than extended body text.
The overall tone feels bold and theatrical, blending a vintage poster sensibility with a faint western or collegiate flavor. Its chunky slabs and squared geometry convey confidence and a bit of swagger, making lines of text feel loud, friendly, and attention-grabbing.
The design appears intended to deliver a high-impact slab serif with distinctive corner detailing and a vintage display character. Its proportions and sturdy serifs prioritize visibility and personality, aiming for a memorable, poster-ready texture.
In longer settings the dark color and tight counters create a strong texture that favors larger sizes and short bursts of copy. The distinctive corner shaping and cut-ins add character and help keep heavy joins from clogging, especially in letters like B, R, S, and K.