Sans Normal Atdav 1 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, body text, captions, instructional, packaging, friendly, casual, clean, approachable, modern, readability, simplicity, modern utility, friendly tone, monoline, rounded, open counters, humanist, soft terminals.
A monoline sans with gently rounded curves and softly finished terminals. The overall construction is simple and open, with circular/elliptical bowls, compact spacing, and a steady vertical rhythm. Uppercase forms are clean and straightforward, while the lowercase introduces subtle humanist movement (notably in the curved strokes and looped forms), keeping the texture even in continuous text. Numerals follow the same clean, rounded logic, reading clearly without decorative modulation.
This face suits interface copy, short-form editorial text, captions, and instructional materials where a clean, welcoming tone is useful. It also works well for packaging and brand supporting text that benefits from a modern, friendly sans without overt geometric rigidity.
The font feels informal and approachable, with a light, airy texture that reads as friendly rather than technical. Its rounded shapes and relaxed detailing give it a warm, contemporary tone suited to everyday communication.
The design appears intended as a straightforward, readable sans with softened geometry—balancing clean construction with a mild human touch for comfortable, neutral typesetting.
In the sample text, the letterforms maintain consistent stroke behavior and stable proportions across sizes, producing a smooth, uncluttered paragraph color. The design favors clarity through open apertures and simple joins, avoiding sharp corners or ornamental features.