Sans Normal Bulun 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'Plantago' by Schriftlabor, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, body text, web content, signage, clean, modern, neutral, friendly, functional, legibility, versatility, clarity, modern utility, humanist, open apertures, rounded terminals, even rhythm, crisp.
This typeface is a clean sans with gently rounded curves, even stroke weight, and a calm, consistent rhythm. Uppercase forms are straightforward and geometric-leaning with softened joins, while lowercase shapes show a mildly humanist touch with open counters and clear differentiation between similar letters. Curves are smooth and continuous (notably in C, G, O, S), and straight stems remain uniform without visible modulation. Numerals are simple and legible, matching the letters’ rounded construction and balanced proportions.
It suits interface copy, web and app text, and general editorial layouts where unobtrusive readability is the priority. The steady rhythm and clear numerals also make it a sensible choice for forms, dashboards, captions, and straightforward signage.
The overall tone is modern and neutral, projecting clarity and approachability rather than strong personality. Its smooth curves and open shapes give it a friendly, everyday feel that remains professional and understated.
The design appears intended as a versatile, general-purpose sans optimized for clarity and consistency across mixed-case text and numerals. Its restrained details and open forms suggest a focus on dependable legibility in everyday communication.
Spacing appears even in the sample text, supporting continuous reading, and the glyph set shown maintains consistent roundness across letters and figures. The design favors clear silhouettes and open internal spaces, which helps keep dense lines of text from feeling cramped.