Sans Normal Keduy 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, 'Ninova' by Fontuma, 'Avenir Next Paneuropean' by Linotype, 'Interval Next' by Mostardesign, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, energetic, friendly, impact, speed, clarity, modernity, approachability, slanted, geometric, rounded, clean, compact.
This typeface is a heavy, right-slanted sans with smooth, rounded curves and clean, largely monolinear strokes. The design leans on geometric construction: circular bowls (O, o, 0) and simple, open apertures (C, c, e) keep the forms clear, while terminals are mostly blunt and softly finished rather than sharp. Proportions feel compact and sturdy, with a relatively tight fit and a consistent rhythm across caps and lowercase; diagonals (A, V, W, X, y) are firm and even, and counters remain generous enough to avoid clogging at display sizes.
It performs best as a display face for headlines, posters, brand marks, and packaging where a strong, dynamic voice is needed. The sturdy shapes and open counters also make it suitable for short UI labels or wayfinding-style callouts when set with adequate spacing, especially at medium-to-large sizes.
The overall tone is assertive and forward-moving, with the slant adding momentum and a sense of speed. Rounded geometry keeps it approachable, balancing the strong weight with a friendly, contemporary presence that reads as energetic rather than aggressive.
The design appears intended to deliver a modern, high-impact italicized sans that feels fast and confident while remaining friendly through rounded geometry. Its simplified construction prioritizes bold readability and a cohesive, contemporary silhouette for promotional and brand-forward typography.
Uppercase forms are straightforward and legible, with simplified joins and minimal stylistic quirks, supporting a clean, contemporary look. Numerals match the letters in weight and curvature, maintaining the same sturdy, rounded construction and consistent slant for cohesive headline settings.