Serif Normal Jomar 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, formal, literary, refined, readability, editorial tone, traditional authority, display impact, bracketed, sharp, crisp, calligraphic, transitional.
A high-contrast serif with crisp, bracketed serifs and a polished, print-oriented finish. Strokes transition from fine hairlines to firm verticals, with clean, tapered terminals and neatly controlled curves. Uppercase proportions feel traditional and slightly stately, while the lowercase shows compact, well-structured forms with a balanced x-height and clear counters. Numerals are elegant and varied in silhouette, with pronounced thick–thin modulation and sharp detailing that holds up well at display sizes.
Well-suited to editorial systems such as magazines, book typography, and long-form articles where a familiar serif voice is desired. The contrast and crisp details also make it effective for headlines, pull quotes, and refined branding that benefits from a traditional, print-classic feel.
The overall tone is classic and editorial, evoking book typography and established publishing conventions. Its sharp contrast and tidy finishing convey formality and refinement, lending a composed, authoritative voice to text.
The font appears designed to deliver a conventional, readable serif texture with elevated contrast and careful finishing, balancing traditional letterforms with a sharp, modern crispness for professional publishing contexts.
The design shows disciplined spacing and consistent serif treatment across capitals, lowercase, and figures, creating an even rhythm in paragraph settings. Fine hairlines and pointed joins give it a crisp texture that becomes more striking as size increases.