Sans Normal Bubab 14 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, signage, product labels, presentations, clean, modern, neutral, technical, friendly, clarity, versatility, modernity, neutral branding, readability, geometric, monoline, rounded, open apertures, smooth curves.
A clean sans with largely geometric construction and monoline strokes. Curves are smooth and broadly circular (notably in C, O, and G), while verticals and horizontals stay straight and crisp, producing a steady, even rhythm. Counters are generous and apertures are fairly open, aiding clarity at text sizes. Lowercase forms read contemporary, with a double-storey “a” and compact, rounded bowls; terminals are mostly flat and unadorned, keeping the overall texture orderly and consistent.
It performs well in interface copy, documentation, and general body text where neutrality and legibility are priorities. The even stroke weight and open forms also suit signage, labeling, and presentation typography that needs to stay clear under varied viewing conditions.
The tone is modern and pragmatic, with a straightforward, no-nonsense feel. Its rounded geometry adds a mild friendliness without becoming playful, giving it a calm, dependable voice suited to everyday interface and editorial use.
The design appears intended as a general-purpose sans that emphasizes clarity and consistency through geometric shapes and restrained detailing. It aims to provide a modern, versatile default voice that stays unobtrusive across many applications.
Uppercase proportions feel balanced and stable, with wide circular letters and clear diagonals. Numerals are simple and legible with uniform stroke presence, aligning well with the letterforms for mixed alphanumeric settings.