Sans Normal Adkev 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Gevher' by Hurufatfont, 'Moderna Sans' by Latinotype, 'Britanica' by Monotype, 'Core Sans NR' by S-Core, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, sports graphics, modern, dynamic, technical, clean, sporty, convey motion, modernize tone, emphasize text, system clarity, display impact, oblique, geometric, open apertures, rounded forms, crisp terminals.
A slanted sans with a clean, geometric skeleton and smooth, rounded curves. Strokes remain even and steady, with crisp, mostly straight-cut terminals and minimal modulation. Proportions run on the broad side with generous interior space; counters in letters like O, P, and e stay open, supporting clarity at display sizes. The numerals match the same forward-leaning construction and simplified, contemporary shapes.
This font is well suited to branding systems that want a modern, fast-moving voice, as well as headlines and subheads where the oblique stance can add emphasis without additional styling. Its clean geometry and open forms make it a good fit for UI labels, dashboards, and product typography at medium to large sizes. It can also perform well in posters and sports or automotive-style graphics where a sense of motion is desirable.
The overall tone is contemporary and energetic, with an engineered, performance-oriented feel. The consistent slant adds motion and urgency, while the simple shapes and open counters keep it approachable rather than aggressive. It reads as modern and utilitarian, well suited to streamlined, no-nonsense typography.
The design appears intended as a contemporary italic sans that delivers speed and clarity through a consistent forward slant, broad proportions, and low-detail construction. It aims to provide a straightforward, modern voice that feels active and purposeful while remaining clean and readable.
The italic construction appears integral rather than a casual slant: diagonals, bowls, and joins feel deliberately drawn for the angle, producing a cohesive rhythm in continuous text. Spacing looks comfortably airy, which helps the face maintain legibility despite the persistent forward lean.