Sans Normal Utlod 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'NeoGram' by The Northern Block, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, signage, infographics, branding, editorial, modern, clean, energetic, technical, neutral, clarity, emphasis, modernization, readability, utility, oblique, geometric, monoline, open apertures, rounded terminals.
A slanted, monoline sans with largely geometric construction and smooth, continuous curves. Strokes stay even with minimal modulation, and counters are generous, giving letters an open, airy rhythm. Capitals feel straightforward and structured, while the lowercase shows simple, single-storey forms (notably a and g) with compact joins and rounded endings. Overall spacing reads even and practical, with numerals and letters sharing a consistent, utilitarian skeleton.
Well-suited to interface text, navigation, and labeling where a clean oblique sans can add emphasis without sacrificing legibility. It can also work in infographics and technical/industrial branding, and as an italic companion for modern editorial layouts and captions.
The oblique stance adds momentum and a forward-leaning feel while keeping a restrained, contemporary tone. Its clean shapes and even color suggest clarity and efficiency rather than personality-driven flair.
The design appears intended as a neutral, geometric-leaning sans italic that delivers clear, consistent letterforms with a subtle sense of motion. It prioritizes legibility through open counters and even stroke color while keeping the overall voice contemporary and functional.
The italic is drawn as a true oblique with consistent slant across caps, lowercase, and figures, maintaining uniform stroke thickness and stable proportions. Curves are smooth and relatively circular, and diagonal-heavy letters (like V, W, X, Y) reinforce the dynamic, directional texture.