Slab Square Sasi 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Orgon Slab' by Hoftype; 'Multiple' by Latinotype; 'Jornada Slab' by Monotype; 'PF Centro Slab Pro' by Parachute; and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, classic, industrial, impact, legibility, heritage, durability, clarity, bracketless, blocky, robust, compact, high-shouldered.
A robust slab-serif with heavy, square-cut serifs and largely uniform stroke weight. The letterforms are compact and strongly structured, with wide, flat terminals and minimal modulation that keeps counters and joins feeling solid. Uppercase shapes are broad and steady, while the lowercase shows a traditional, readable skeleton (two-storey a and g, single-storey-like ear on g) with short, firm serifs and pronounced shoulders. Numerals are weighty and open, designed to hold their shape clearly at display sizes.
Well-suited to headlines, subheads, and short blocks of copy where a strong typographic voice is needed. It works especially well in editorial layouts, branding systems, and packaging that benefit from a dependable slab-serif presence, and it can anchor signage or promotional materials that require legibility with impact.
The overall tone is authoritative and no-nonsense, leaning toward classic print typography with an industrial sturdiness. Its dense, grounded shapes communicate reliability and tradition, with a slightly assertive presence that suits attention-grabbing settings without feeling overly decorative.
The design appears intended to deliver a classic slab-serif reading experience with added visual weight and stability. Its square serifs, sturdy proportions, and restrained detailing suggest a focus on clarity and authority for display and strong typographic hierarchy.
Spacing and rhythm appear even and texty for a slab of this weight, with clear differentiation between similar forms (e.g., I vs l, 0 vs O) aided by slab details and proportions. The diagonals (V, W, Y) keep a firm, engineered feel, and rounded letters (C, O, S) stay relatively compact rather than airy.