Script Ipmod 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, quotes, friendly, retro, cheerful, casual, approachable, handcrafted charm, display emphasis, playful elegance, brand warmth, brushy, rounded, connected, looping, bouncy.
A slanted, brush-style script with rounded terminals and a smooth, continuous rhythm. Strokes show clear thick–thin modulation and a slightly springy baseline, with generous curves and occasional looped entrances/exits. Uppercase forms are compact but prominent, using soft swashes and curled terminals that keep counters open and shapes legible. Lowercase is mostly connected with simplified joins, producing an even, flowing word texture that reads cleanly at display sizes.
Well-suited to headlines, logos, and short statements where a lively, hand-crafted voice is desired. It performs especially well in branding and packaging, café/retail signage-style applications, invitations with a relaxed tone, and social graphics where expressive script texture adds personality.
The overall tone is warm and personable, with a nostalgic sign-painting feel and an upbeat, informal energy. Its rounded forms and buoyant rhythm suggest friendliness and motion rather than strict formality.
Likely designed to capture a polished handwritten look that feels contemporary but rooted in mid-century brush lettering. The intent appears to balance expressiveness—through loops, swashes, and slant—with enough regularity and openness to remain readable in short-to-medium text lines.
Capitals have distinctive, ornamental silhouettes that can act as visual anchors in titles, while the numerals lean and echo the same brush cadence for consistent typographic color. The texture is smooth and cohesive, with moderate joining complexity that keeps words from becoming overly tangled.