Serif Normal Arbab 10 is a bold, normal width, very high contrast, italic, normal x-height font visually similar to 'Candide' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, posters, branding, dramatic, classic, refined, assertive, elegant impact, editorial voice, classic revival, premium branding, expressive italic, bracketed, calligraphic, sharp, crisp, lively.
This typeface is a slanted serif with a strongly calligraphic construction and pronounced thick–thin modulation. Serifs are bracketed and often sharpen into wedge-like terminals, giving strokes a crisp, carved feel. Curves are taut and slightly condensed in places, while counters stay open enough to keep letterforms clear at larger sizes. The overall rhythm is energetic, with angled stress and distinctive entry/exit strokes that create a forward-moving texture in words.
Best suited for headlines, pull quotes, magazine layouts, and other editorial applications where contrast and slant can be used for emphasis. It can also work well for premium branding, packaging, and event materials that benefit from a refined, high-impact serif voice; for extended small text, it will likely perform best with generous size and spacing.
The tone is polished and dramatic, pairing traditional bookish cues with an expressive, fashion-forward edge. Its steep slant and high-contrast strokes read as confident and premium, lending an editorial or luxury sensibility without becoming ornamental.
The design appears intended to deliver a contemporary take on classic italic serif forms, emphasizing elegance and momentum through strong modulation and crisp terminals. It prioritizes visual impact and a sophisticated page color, aiming to stand out in display and editorial typography while retaining conventional serif structure.
Uppercase forms show a classical silhouette with pointed, lively terminals, while the lowercase introduces more gesture—especially in letters like a, f, g, and y, where curved joins and teardrop-like finishes add personality. Numerals follow the same high-contrast logic, with elegant curves and emphatic terminals that suit display settings.