Print Utrad 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: book covers, headlines, posters, packaging, branding, folkloric, storybook, rustic, whimsical, medieval, handcrafted feel, thematic display, narrative tone, traditional flair, calligraphic, chiseled, inked, spiky, textured.
This font features hand-drawn, print-like letterforms with uneven stroke edges and subtle flare at terminals, giving the shapes a carved or ink-brushed feel. Forms are generally narrow with compact bowls and slightly irregular widths, creating a lively, non-mechanical rhythm. Strokes show modest contrast and frequent wedge-like finishes, with occasional pointed joins and softly kinked curves that emphasize the handmade construction.
It works best for display settings where personality is desirable: book covers, poster titles, labels, and branding for artisanal or themed products. It can also support short passages or pull quotes when a textured, narrative voice is preferred over neutrality.
The overall tone feels folkloric and storybook-like, blending rustic warmth with a hint of medieval or fantasy character. Its lively irregularity reads as informal and expressive rather than polished, suggesting craft, tradition, and playful narrative energy.
The design appears intended to evoke hand-rendered lettering with a traditional, slightly archaic flavor, balancing decorative character with practical legibility. Its controlled irregularities aim to create a distinctive texture and memorable silhouette in both uppercase and mixed-case text.
Capitals are distinctive and decorative without becoming overly ornate, while lowercase maintains a consistent, readable texture in words. Numerals echo the same wedge-terminal logic and slightly quirky proportions, helping text maintain a cohesive, handcrafted color across mixed content.