Sans Normal Lanom 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Rabona' by AcidType, 'BR Nebula' and 'BR Segma' by Brink, 'Texta Pro' by Latinotype, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, punchy, sporty, confident, modern, friendly, impact, momentum, display, bold branding, athletic feel, rounded, oblique, compact counters, high impact, soft corners.
A heavy, oblique sans with broad proportions and rounded, smoothly modeled curves. Strokes are consistently thick with minimal contrast, producing dense, compact counters and strong color in text. Terminals are clean and slightly softened rather than sharp, while curves stay generous and geometric, especially in C/O/Q and the bowls of B/P/R. The slant is steady across caps, lowercase, and figures, giving the design a continuous forward rhythm without calligraphic modulation.
Best suited for short, high-impact settings such as headlines, poster typography, brand marks, and energetic campaign graphics. It can also work on packaging and apparel-style applications where a strong, forward-leaning voice is desired. For longer passages, it will be most comfortable at larger sizes or with added tracking to maintain clarity.
The overall tone is bold and energetic, with a contemporary, athletic feel. Its rounded geometry keeps it approachable and friendly, while the mass and slant add urgency and assertiveness. It reads as confident and promotional, suited to attention-first messaging rather than quiet neutrality.
The design appears intended as a modern, high-impact oblique sans that prioritizes presence and momentum. Its broad, rounded forms and consistent stroke weight suggest a goal of creating a sturdy, friendly display voice that remains cohesive across letters and numerals while projecting speed and confidence.
The lowercase shows simplified, sturdy constructions (single-story-style forms where visible) and tight apertures that emphasize solidity over delicacy. Numerals are large and weighty, matching the letters closely for cohesive display use. In longer sample text, the strong slant and dense strokes create a pronounced texture that benefits from generous spacing and sizes where counters can breathe.