Sans Superellipse Efmah 3 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, retro, playful, approachable, soft modernity, forward motion, friendly legibility, retro flavor, rounded, soft, humanist, slanted, open apertures.
A rounded, monoline sans with a consistent rightward slant and softly squared curves that feel superelliptical rather than purely circular. Strokes maintain even thickness with gently rounded terminals, and counters are roomy and open for clear letter differentiation. The geometry favors tall, narrow-ish forms with smooth joins and simplified construction, producing an orderly rhythm across uppercase, lowercase, and numerals. Numerals and key lowercase shapes (like a, g, e, and y) lean toward single-storey, handwriting-adjacent forms while staying clean and typographic.
This face suits brand identities and packaging that need a modern-friendly, slightly retro personality, as well as posters and headline settings where its slanted rhythm can add energy. It can also work for short UI labels or product naming where a soft, approachable sans is desired, especially at medium to larger sizes.
The overall tone is warm and informal, with a light retro-tech feel that reads as friendly rather than strict or corporate. Its slant and softened geometry create a sense of motion and ease, giving text a conversational, approachable voice.
The design appears intended to blend clean sans legibility with a softened, rounded-rectangle geometry and an italicized forward motion, creating a contemporary display-friendly tone that still holds together in short text.
In text, the spacing and open apertures help maintain clarity even with the pronounced slant, and the rounded-rectangle DNA keeps lines looking cohesive. The design avoids sharp corners and high contrast, emphasizing smoothness and flow over precision or severity.