Serif Normal Turut 2 is a regular weight, wide, very high contrast, italic, normal x-height font.
Keywords: editorial, magazine, luxury branding, headlines, posters, elegant, fashion, classic, refined, elegance, display impact, editorial tone, luxury feel, didone-like, hairline serifs, bracketed joins, sheared stress, crisp terminals.
A high-contrast italic serif with sharply tapered hairlines and prominent thick-to-thin modulation throughout. The letterforms are broadly proportioned with generous internal counters and a smooth, calligraphic slant, producing a lively rightward flow. Serifs are fine and pointed, often behaving like hairline wedges, while joins and curves stay crisp and controlled, keeping the texture clean even at larger sizes. Uppercase shapes feel stately and open, and the figures follow the same elegant contrast with slender, sweeping strokes.
Best suited for display typography such as magazine headlines, fashion and lifestyle layouts, luxury branding, and refined promotional materials. It can also work for short, prominent text blocks—pull quotes, section openers, and titling—where its contrast and italic movement can be appreciated.
The overall tone is polished and upscale, combining classical formality with a fashionable, editorial flair. Its dramatic contrast and confident italic posture convey sophistication and a sense of luxury without becoming overly decorative.
The design appears intended to deliver a modern, high-fashion interpretation of classic italic serif forms, prioritizing elegance, contrast, and a crisp printed look. Its wide proportions and controlled detailing suggest a focus on impactful display setting with a cultivated, editorial voice.
In running text the rhythm is energetic and slightly theatrical, with strong stroke contrast creating bright horizontal highlights and deep vertical anchors. The slanted forms and tapered details give words a continuous, fluid motion, while the wider set keeps the page color from becoming too dense.