Serif Other Efwa 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, circus, vintage, playful, poster, attention grabbing, period flavor, decorative impact, signage style, bracketed, flared, swashy, bulbous, soft corners.
A compact, heavy display serif with pronounced vertical stress and chunky, bracketed serifs that often flare into small wedges. Curves are generous and rounded, while terminals and joins show sharp notches and cut-ins that create a carved, ornamental feel. Counters are relatively tight for the weight, with crisp inner shapes that heighten the black-and-white rhythm. Proportions run broad overall, with a slightly uneven, characterful width distribution and a sturdy baseline presence.
Best suited to large-size applications such as posters, headlines, signage, and logo wordmarks where its ornamental serifs and carved details remain clear. It can also work well on packaging and labels that want a retro, showbill tone, especially in short phrases rather than dense text blocks.
The letterforms evoke classic show-poster and frontier-era signage: confident, theatrical, and a little mischievous. The combination of soft, inflated bowls and sharp, decorative serif cuts reads as vintage and attention-seeking rather than formal or bookish.
The design appears intended as a decorative display serif that prioritizes impact and period flavor over neutrality, using exaggerated serif forms, tight counters, and sculpted interior cuts to create a memorable, sign-painting-inspired silhouette.
The design relies on distinctive serif shaping and internal notches for personality, so it holds up best when the details have room to show. Numerals match the heavy, rounded construction and maintain the same bold, poster-like color across a line.