Slab Square Abbup 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, newspapers, branding, classic, bookish, trustworthy, timeless, readability, stability, editorial tone, print utility, classic voice, slab serifs, bracketed feel, crisp joins, moderate stroke, open counters.
A sturdy slab‑serif with confident, blocky serifs and a largely even stroke that keeps contrast restrained. The letterforms are upright and proportionally traditional, with rounded bowls that stay open and readable and a measured, steady rhythm across words. Serifs read as firm and squared-off, giving horizontals and terminals a grounded feel, while curves and joins remain clean and controlled. Figures are clear and workmanlike, matching the text color without calling attention to themselves.
Well suited to body copy and long-form reading in books, reports, and editorial layouts where a stable, confident text color is needed. It can also support headlines, pull quotes, and branding systems that benefit from a sturdy slab-serif voice without heavy contrast.
The overall tone is classic and editorial, combining a dependable, no‑nonsense presence with a slightly old-style, bookish warmth. It feels authoritative and familiar rather than trendy, suggesting printed matter and institutional clarity.
The design appears intended to deliver a reliable, print-friendly slab-serif voice: sturdy serifs, restrained contrast, and conventional proportions aimed at clarity and an authoritative, classic texture in continuous text.
The texture in paragraph setting appears even and calm, with consistent spacing that supports long-form reading. Capitals have a dignified, traditional footprint, while the lowercase maintains legibility through open apertures and straightforward construction.